Public Relations Officer at True North Consult Ltd

The Public Relations Officer will be the spokesperson for the client responsible for planning and directing the creation of material and content that will maintain a favorable public image for the client

Responsibilities
• Lead the “Spokesperson Initiative” by building spokesperson capacity among the clients’ stakeholders in consultation with the President and Chief Executive Officer.
• To publicize the clients and its Project activities.
• Plan, implement and manage public relations programs.
• Plan and budget for public relations events, programs and initiatives.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Communicating the clients programs, initiatives accomplishments and/or points of view of the Organization.
• Help in designing and reviewing a variety of promotional and marketing materials for the Society.
• Design, review and manage the online content in media communications and media kits.
• Monitor corporate image frequently and ensure it is in compliance with company brand.
• Develop and implement the public relation policies and procedures.
• Measure and provide reports on each public relations campaign.
• Build long-term relationships with all relevant stakeholders, such as local government, media people and relevant stakeholders.
• Produce content for various speeches, events and hearings.
• Develop and implement crisis communications advice and media strategy, as needed and
• Compile weekly, monthly and quarterly reports.
• Carry out any other lawful duties as may be assigned by the Deputy Chief Executive Officer.

Person Specification
Education, Training, Skills & Experience Qualifications, Skills and Experience:
• Must have a Bachelor’s degree in Public Relations, Journalism, English, Communications or Marketing with a Public Relations or Advertising concentration.
• At least four years’ experience, of which 2 must be in marketing, communication, and digital fields.
• Having knowledge of the law will be an added advantage.

Key Competencies:
• A confident communicator and presenter
• Excellent verbal and written communication skills
• Excellent organizational and planning skills
• Have a full understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• The ability to keep information confidential
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments, often for long hours
• A wide degree of creativity and latitude
• Self-motivated with a positive and professional approach to management

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