Social Media Lead at NASE

NASE ( www.nase.co.ug ) is a Social Enterprise set up in 2015 to promote entrepreneurship, initially at vocational colleges and higher education institutions. NASE’s mission has since expanded to include stimulating socio-economic development in the wider community. To achieve this, NASE works with local and international development Partners to deliver our “Launch Programme” – an inspiring programme that focus on supporting youth to address issues in the UN Sustainable Development Goals through Idea stimulation, Selection & Business incubation.
We are looking for a talented Social Media Lead to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. You should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies.
• Are you passionate about start-ups, working with people and building communities?
• Do you have discipline, integrity and pay attention to detail?
• Are you organised and possess sound knowledge about the local entrepreneurship / start-up ecosystem?
• Do you want to join us in empowering young entrepreneurs in Uganda and drive NASE to the next level? .

ROLES AND RESPONSIBILITIES
• Execute a results-driven social media and online presence strategy.
• Develop and curate engaging content for social media platforms.
• Monitor and manage NASE’s social media channels i.e. Facebook, LinkedIn, Instagram, Twitter, Website, etc.
• Assist in the creation, editing of written, video and photo content for our social media channels.
• Attend events and produce live social media content.
• Maintain unified brand voice across different social media channels.
• Collaborate with marketing team to create a social media calendar.
• Monitor social media channels for industry trends.
• Interact with users and respond to social media messages, inquiries, and comments.
• Review analytics and create reports on key metrics.
• Assist in the development and management of social media marketing and influencer marketing strategy.

BENEFITS
• Competitive salary based on your experience.
• Regular travel for events around the country with the opportunity to interact with young entrepreneurs from all over the country.
• Business related expenses covered (airtime, travel, internet)
• Working with a young, exciting and motivated team
• Mentorship from pioneers in the entrepreneurship space.

QUALIFICATIONS AND REQUIREMENTS
• Proven work experience as a social media coordinator/ manager/ strategist.
• Expertise in multiple social media platforms
• In-depth knowledge of keyword research and Google Analytics
• Ability to deliver creative content (text, image, and video)
• Proficiency with the Microsoft Office suite.
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively.
• Excellent communication skills.
• Multitasking and analytical skills.
• Self-motivated.
• Bachelor’s degree in Marketing, Mass Communication, or relevant field.

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