Head Communications at Deposit Protection Fund of Uganda

1. JOB REF: DPF2.04
2. POSITION: Head Communications
3. GRADE: Head of Department
4. REPORTS TO: Chief Executive Officer
5. DIRECT REPORTS: Manager/Assistant Manager of Communications

6. JOB PURPOSE:

Responsible for the implementation of communications strategy both internally and externally with a heavy emphasis on brand management for the Fund; Includes managing all communications plan activities and building external relationships with the Fund’s stakeholders.

7. KEY RESPONSIBILITIES:

• Raise the profile of the Fund to internal and external audiences;
• Develop and implement the Fund’s communications strategy, working closely with the Chief Executive, relevant Committees, Management and appointed agencies;
• Manage communications functions including media and campaigns, publishing, web, public affairs and stakeholders, events, internal communications and projects;
• Develop professionally written policy and procedure proposals that clearly articulate the Fund’s value proposition.

8. DUTIES:

• Acts as the official Spokesperson of the Fund;
• Observes and reports on social, economic, and political trends that might affect employees;
• Develops and maintains the Fund’s corporate image and reputation;
• Confers with Human Resources and Administration Department to develop internal communications that keep employees informed of Fund activities;
• Represents Communications department in national, regional and international meetings pertaining to policy communication;
• Proactively builds and manages appropriate internal communication channels, including appropriate internal bulletins/magazines;
• Ensures value for money in management and implementation of the communication’ work plans and budget;
• Oversees the preparation of an annual newspaper pull-out on activities of the fund;
• Develops a communications policy and strategy of the Fund;
• Establishes and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities for the Fund;
• Studies the objectives, promotional policies, or needs of the Fund to develop public relations strategies that will influence public opinion or promote ideas, products, or services;
• Identifies main target audience and stakeholders of the Fund, determine the best way to communicate to them effectively, assign, supervise, and review the activities of the Communication department staff;
• Ensures the drafting of speeches for the Fund’s management;
• Evaluates advertisment and promotions programs for compatibility with public relations efforts;
• Manages special events, such as sponsorship of races, parties introducing new products, or other activities the Fund supports, to gain public attention by using multi-media channels;
• Formulates policies and procedures related to public information programs, working with public relations executives;
• Manages the public relations aspect of a potential crisis situation;
• Maintains the Fund’s archives and knowledge centre;
• Ensures interactivity, content management of the Fund’s website and social media platforms.

9. EXPECTED OUTPUTS

• Stakeholder engagements on the Fund’s mandate;
• Positive corporate image and reputation;
• Dynamic and up-to-date Fund website;
• Communications policy and strategy;
• Quality Internal and external communications mechanisms;
• Presentations to the Executive Management and/or the Board of Directors.

10. COMPETENCIES:

I. Technical Competencies

• Marketing, promotion, sponsoring, fundraising and events management;
• Public relations and relations with the media;
• Exhibition design and management;
• Writing speeches, presentations and knowledge transfer methodology;
• Internal corporate communication;
• Managing relations and partnerships;

ii. Behavioural Competencies

• Accountability and Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight;
• Transparency and Integrity: Earns others’ trust and respect through consistent honesty and professionalism in all interactions;
• Team spirit and collaboration: Promotes cooperation and commitment within the team to achieve the Fund’s organizational goals and deliverables; Builds constructive working relationships characterized by a high level of acceptance, cooperation, and mutual respect
• Adaptability and Flexibility: Adapts to changing needs, conditions, and work responsibilities;
• Self-Management and thoroughness: effectively manage own time, priorities, and resources to achieve goals; Ensures that work is complete and accurate and independently follows up with others to ensure that agreements and commitments have been fulfilled;
• Communication: Shares and receives information using clear oral, written and interpersonal communication skills;
• Stress Tolerance/tact: Maintains composure in highly stressful or adverse situations, diplomatically handles challenging or tense interpersonal situations;
• Employee Engagement and enthusiasm: Demonstrates commitment to the job, colleagues, the Fund and its mission by acting in ways that further the accomplishment of its goals;
• People Management: Leads and engages people to maximize organizational and individual performance through alignment with the Fund’s mission and attainment of strategic and operational goals;
• Coaching and Mentoring: Enables co-workers to grow and succeed through feedback, instruction, and encouragement. Influences others to be excited and committed to furthering the Fund’s objectives; ability to gain other’s support for ideas, proposals, and solutions.

11. MINIMUM QUALIFICATIONS AND EXPERIENCE:

• A First Class or Upper Second Class degree in communication, journalism, public relations, economics or a related field from a recognized university is essential;
• A Master’s degree in marketing, communications, public relations, information technology, business administration and economics is essential;
• 8+ years of experience in the communications or public relations field is essential;
• Deep insight and career experience in media relations, public relations and analyst relations disciplines is desirable;
• Crisis management and crisis communications experience is desirable.

12. DISCLAIMER & APPROVALS:

The preceding job description is not designed to be a complete list of all duties and responsibilities required of the Head Communications.

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